Paid media built around
accountable decisions

Plan, launch and improve campaigns across Google, Meta and TikTok with agreed goals, clear budget ownership and measurement that distinguishes platform activity from business outcomes.

Paid Advertising Management illustration
  • SeparateFee From Ad Spend
  • AgreedCampaign Measures
  • FreeStrategy Call
  • MonthlyReview Cadence

Every shilling tracked. Every lead attributed.

We set up conversion tracking before the first ad runs. You see how many leads and sales each campaign generated, not just clicks and impressions that do not pay the bills.

  • Google Tag Manager, Meta Pixel, and server-side tracking configured
  • Weekly performance reports with cost-per-lead breakdowns
  • Clear dashboards updated as campaigns run
Marketing campaigns

Reach the people most likely to buy.

We target by location, interests, and lookalike audiences built from your best customers, so your ads reach people who are more likely to convert.

  • Local geo-targeting down to neighbourhood level where useful
  • Lookalike audiences built from your best existing customers
  • Interest-based audience layering on Meta

What you get

Explore what is included and choose the service scope that fits your organisation.

Precision audience targeting

Target by location, interests, job title, and custom audiences built from your existing customers.

Conversion-focused ad creative

We write copy and design visuals for local audiences: culturally relevant ads that stop the scroll and drive action.

Rigorous A/B testing

Continuously test headlines, images, audiences, and landing pages to find what converts best, then scale winners.

Google Search & Shopping ads

Capture high-intent buyers searching for exactly what you sell. We manage Search, Display, Shopping, and YouTube campaigns.

Meta (Facebook & Instagram) Ads

Full-funnel Meta campaigns for awareness, consideration, and retargeting across the biggest social platforms people use locally.

TikTok performance ads

Native TikTok video ads with UGC-style creative, In-Feed ads, and placements for brand building and e-commerce.

Retargeting & remarketing

Re-engage website visitors, video viewers, and social engagers with follow-up ads that bring hesitant prospects back.

Budget optimisation & bidding

Smart bidding, dayparting, device adjustments, and budget allocation across channels to get more from every shilling spent.

A clear working process

Know what happens next.

Each stage has a clear purpose, next step and point for your input.

  1. 01

    Audit & strategy

    We audit any existing campaigns, research competitors, and build a full-funnel advertising plan targeting your highest-value customer segments.

  2. 02

    Build & launch

    Campaign structure, audience targeting, ad creative, tracking pixels, and conversion goals all set up and tested before spend begins.

  3. 03

    Optimise weekly

    Daily monitoring and weekly optimisation: pause underperforming ads, scale winners, test new audiences, and refine targeting based on real data.

  4. 04

    Report & scale

    Monthly reports with plain-English insights. We show what your ad budget produced and how we will improve results next month.

Simple, transparent pricing

Management fee billed monthly. Ad spend billed directly by Google/Meta/TikTok.

Growth Starter

Perfect for businesses getting started.

Ksh 30,000/month

  • 1 ad platform (Google or Meta)
  • Up to KES 50K ad spend managed
  • Campaign setup + audience targeting
  • Ad creative (2 designs/month)
  • Monthly performance report
  • Monthly strategy call
Recommended

Market Leader

For growing teams that need more power and support.

Ksh 120,000/month

  • Google + Meta + TikTok ads
  • Ad-budget scope confirmed before launch
  • Full creative production (video + static)
  • CRM integration & lead scoring
  • Dedicated account strategist
  • Weekly strategy sessions

Custom Quote

For organizations with advanced or unique requirements.

Custom

  • Fully bespoke scope & deliverables
  • Dedicated account strategist
  • Multi-brand or multi-site support
  • Priority timeline & onboarding
  • Custom integrations & workflows
  • Flexible billing & contract terms

Optional Add-ons

Video Ad Production (30s spot)Ksh 45,000/once
Dedicated Conversion Landing PageKsh 20,000/once
TikTok Ads Add-On (to any plan)Ksh 20,000/month

Why teams choose us

Brief before budget

The campaign starts with the audience, offer, destination and customer action—not with a platform setting.

Channel choice has a reason

Search, social prospecting and remarketing play different roles. We recommend channels around intent and available evidence.

What you get
  • SetupIncluded
  • SSLIncluded
  • SupportIncluded

Management fee separate from ad spend

Our management fee is fixed. Your ad spend goes to the platforms. No hidden markups on ad spend.

Page viewtracked
Add to carttracked
Purchasetracked

Measurement with context

Reports distinguish spend, delivery, attributed actions and confirmed business outcomes, including known tracking limitations.

Got questions? We've got answers ready

We recommend a minimum monthly ad spend of KES 30,000 for meaningful results on a single platform. This gives enough data for optimisation. Budgets of KES 100,000+ per month typically see better scale.

A campaign can begin collecting delivery, click and conversion data after launch. How quickly qualified leads or sales arrive depends on the offer, audience, budget, creative, landing page and competition. We agree the measures that matter before launch and use the early data to improve the campaign.

No. Our management fee covers strategy, setup, creative, and optimisation. Your ad spend budget is paid directly to Google, Meta, or TikTok. This is standard practice and ensures your ad budget goes to the platform.

We work across most industries. We have strong experience in real estate, healthcare, education, retail, hospitality, and professional services. We will be honest if your industry has platform restrictions.

Yes. All plans include ad creative (images and copy). Higher plans also include video ads. We create content specifically tested for local audiences.

Performance issues are normal, especially in the first 30 days. We optimise continuously. We review results against the targets agreed in your proposal every month and adjust budgets, audiences and creative.

Spend less per customer

Plan your next paid-media move

Bring your offer, current campaigns and budget range. We will identify the questions to resolve before recommending a scoped campaign.

Talk to Our Team
  • Campaigns built around your goals
  • Clear reporting

How the work runs

  1. 1Goals and budget set
  2. 2Ads and tracking built
  3. 3Weekly optimisation
  4. 4Results reported